BluMortgage Pipeline Automations

BluMortgage Pipeline Automations

Introduction

This article describes the pipeline automations that come included with your BluMortgage CRM subscription. If you have any questions about the pipeline automation, please reach out to support@bluroot.ca.

Getting Started with BluMortgage Pipeline Automation


List of Pre-Built BluMortgage Campaigns

Active New Lead Campaign

How to DefineBased-On DateDifferenceConditionEmail / TaskTemplateWorkflow Name
When "Active Lead Campaign?" is Checked

NoneEmail
BLU005-1: New Lead Campaign - Introduction
BLU005: Initiate New Lead Campaign - External
1 Day After New Lead Campaign Start DateNew Lead Campaign Start Date1 Day AfterActive Lead Campaign? is CheckedEmailBLU007-1: New Lead Campaign - Follow UpBLU007: New Lead Campaign Follow Ups - External
3 Days After New Lead Campaign Start DateNew Lead Campaign Start Date3 Days AfterActive Lead Campaign? is CheckedEmailBLU007-2: New Lead Campaign - Broker BenefitsBLU007: New Lead Campaign Follow Ups - External
5 Days After New Lead Campaign Start DateNew Lead Campaign Start Date5 Days AfterActive Lead Campaign? is CheckedEmailBLU007-3: New Lead Campaign - Variable or Fixed
BLU007: New Lead Campaign Follow Ups - External
10 Days After New Lead Campaign Start DateNew Lead Campaign Start Date10 Days AfterActive Lead Campaign? is CheckedEmailBLU007-4: New Lead Campaign - FinalBLU007: New Lead Campaign Follow Ups - External

Send Online Application Automation

How to DefineBased-On DateDifferenceConditionEmail / TaskTemplateWorkflow Name
When "Send Online Application" is Checked

NoneEmailBLU001-1: Application Campaign - InvitationBLU001a: Initiate Application Campaign - External
2 days after Date Online Application SentDate Online Application Sent2 Days AfterContact Stage is "Sent Portal Link"
Send Online Application is Checked
EmailBLU003-1: Application Campaign - Check-In 1BLU003: Sent Application Follow Ups - External
4 days after Date Online Application SentDate Online Application Sent4 Days AfterContact Stage is "Sent Portal Link"
Send Online Application is Checked
EmailBLU003-2: Application Campaign - Any QuestionsBLU003: Sent Application Follow Ups - External
8 days after Date Online Application SentDate Online Application Sent8 Days AfterContact Stage is "Sent Portal Link"
Send Online Application is Checked
EmailBLU003-3: Application Campaign - Check-In 2BLU003: Sent Application Follow Ups - External
14 days after Date Online Application SentDate Online Application Sent14 Days AfterContact Stage is "Sent Portal Link"
Send Online Application is Checked
EmailBLU003-4: Application Campaign - FinalBLU003: Sent Application Follow Ups - External

Collecting Documentation Automation

How to DefineBased-On DateDifferenceConditionEmail / TaskTemplateWorkflow Name
Stage is updated to Collecting Documentation

Stage is Collecting DocumentationEmailBLU010-1: Collecting Documentation To ClientBLU010: Collecting Documentation Emails - External
Stage is updated to Collecting Documentation

Stage is Collecting DocumentationTaskBorrower's App is Complete. Begin Document CollectionBLU010: Collecting Documentation Tasks - Internal

Pre-Approval Campaign

How to DefineBased-On DateDifferenceConditionEmail / TaskTemplateWorkflow Name
Stage is updated to Pre-Approval

Stage is Pre-Approval
EmailBLU020-1: Pre-Approval Campaign - NotificationBLU020: Pre-Approval Notification - External
7 Days after Date of Pre-Approval, Stage is Pre-Approval7 Days AfterStage is Pre-ApprovalEmailBLU020-2: Pre-Approval Campaign - 1 Week Check-InBLU020: Pre-Approval Notification - External
15 Days after Date of Pre-Approval Pre-Approval Date of Pre-Approval15 Days AfterStage is Pre-ApprovalEmailBLU021-1: Pre-Approval Campaign - Monthly Check-In 1BLU021: Pre-Approval Follow-Up 1 - External
1 Month after Date of Pre-ApprovalDate of Pre-Approval1 Month AfterStage is Pre-ApprovalEmailBLU022-1: Pre-Approval Campaign - Monthly Check-In 2BLU022: Pre-Approval Follow-Up 2 - External
22 Days after Date of Pre-ApprovalDate of Pre-Approval22 Days afterStage is Pre-ApprovalTaskCheck In on Borrower's Pre-ApprovalBLU024: Pre-Approval Campaigns Reminders - Internal

Underwriting in Progress Automation

How to Define

Based-On Date

Difference

Condition
Email / Task
Template
Workflow Name
Stage is updated to Underwriting In Progress

Stage is Underwriting In ProgressEmailBLU011-1: Underwriting In Progress To ClientBLU011-1: Underwriting In Progress To Client
Stage is updated to Underwriting In Progress

Stage is Underwriting In ProgressEmailBLU011-2: Underwriting In Progress To RealtorBLU011-2: Underwriting In Progress To Realtor
Stage is updated to Underwriting In Progress

Stage is Underwriting In ProgressTaskSubmit Application to LenderBLU011: Underwriting In Progress Tasks - Internal
Stage is updated to Underwriting In Progress

Stage is Underwriting In ProgressTaskMake Sure Docs have been Sent to LenderBLU011: Underwriting In Progress Tasks - Internal
2 days after stage has been updated to Underwriting In ProgressDate Underwriting Began2 Days AfterStage is Underwriting In ProgressTaskFollow up with Lender on Borrower's mortgageBLU011: Underwriting In Progress Tasks - Internal

Conditionally Approved Automation

How to Define
Based-On Date
Difference
Condition
Email / Task

Template
Workflow Name
Stage is updated to Conditionally Approved

Stage is Conditionally ApprovedEmailBLU012-1: Conditionally Approved To ClientBLU012: Conditionally Approved Emails - External
Stage is updated to Conditionally Approved

Stage is Conditionally ApprovedEmailBLU012-2: Conditionally Approved To RealtorsBLU012: Conditionally Approved Emails - External
Stage is updated to Conditionally Approved

Stage is Conditionally ApprovedTaskGet Commitment And Have it Signed By Client
Order the Appraisal
BLU012: Conditionally Approved Tasks - Internal

Conditions Fulfilled Automation

How to Define
Based-On Date
Difference
Condition
Email / Task
Template
Workflow Name
Stage is updated to Conditions Fulfilled

Stage is Conditions FulfilledEmailConditions Fulfilled - Notification to LawyerBLU019: Conditions Fulfilled - External
Stage is updated to Conditions Fulfilled

Stage is Conditions FulfilledEmailConditions Fulfilled - Notification to RealtorBLU019: Conditions Fulfilled - External
Stage is updated to Conditions Fulfilled

Stage is Conditions FulfilledTaskMake sure Lawyer receives Mortgage InstructionsBLU019: Conditions Fulfilled - Internal
Stage is updated to Conditions Fulfilled

Stage is Conditions Fulfilled
Transaction Type isn't Refinance/Renewal
TaskMake sure Realtor lifts financing condition on purchaseBLU019: Conditions Fulfilled - Internal

Broker Complete Automation

How to Define
Based-On Date
Difference
Condition
Email / Task
Template
Workflow Name
Stage is updated to Broker Complete

Stage is Broker CompleteTaskCompliance CheckBLU0012  - Broker Complete - Internal

Mortgage Closed Automation

How to Define
Based-On Date
Difference
Condition
Email / Task
Template
Workflow Name
On Closing Date for an Active DealClosing DateOnStage isn't Mortgage LostTaskBorrower is closing today - reach outBLU0013 - Mortgage on Closing Date - Internal
1 Day After Closing Date for an Active DealClosing Date1 Day AfterStage isn't Mortgage LostTaskMake Sure No Payment Changes Were Made After ClosingBLU0013 - Mortgage on Closing Date - Internal
5 Days After Closing Date for an Active DealClosing Date5 Days AfterStage isn't Mortgage LostTaskCheck In With Client To Make Sure All Is OkBLU0013 - Mortgage on Closing Date - Internal

Post-Close Drip Campaign

DateHow to DefineBased-On DateDifferenceConditionTemplateWorkflow Name
Date 11 day after closing dateClosing Date1 Day AfterInitiate Action Plan CheckedThank YouActions for Date 1 - Thank you
Date 230 days after closing date, if mortgage >=2 yearClosing Date30 Days AfterMortgage Term >= 24
Initiate Action Plan Checked
30 Day Check InActions for Date 2 - 30 Days
Date 345 days after closing date, if mortgage >=2 yearClosing Date45 Days AfterMortgage Term >= 24
Initiate Action Plan Checked
45 Days - Have You Thought About InsuranceActions for Date 3 - 45 Days
Date 480 days after closing date, if mortgage >=2 yearClosing Date80 Days AfterMortgage Term >= 24
Initiate Action Plan Checked
80 Days How Is Your HomeActions for Date 4 - 80 Days
Date 5180 days after closing date, if mortgage >=2 yearClosing Date180 Days AfterMortgage Term >= 24
Initiate Action Plan Checked
180 Days Check InActions for Date 5 - 180 Days Check in
Date 61460 days before maturity date, if not within 365 days after closingMaturity Date1460 Days BeforeDate 6 >= Closing Date + 365
Initiate Action Plan Checked
1 Year Check InActions for Date 6 - 1 Year Check In
Date 71375 days before maturity date, if not within 365 days after closingMaturity Date1375 Days BeforeDate 7 >= Closing Date + 365
Initiate Action Plan Checked
450 Days Check InActions for Date 7 - 450 Days Check In
Date 81285 days before maturity date, if not within 365 days after closingMaturity Date1285 Days BeforeDate 8 >= Closing Date + 365
Initiate Action Plan Checked
540 Days InActions for Date 8 - 540 Days in
Date 91095 days before maturity date, if not within 365 days after closingMaturity Date1095 Days BeforeDate 9 >= Closing Date + 365
Initiate Action Plan Checked
2 Year Check InActions for Date 9 - 2 Year Check In
Date 101025 days before maturity date, if not within 365 days after closingMaturity Date1025 Days BeforeDate 10 >= Closing Date + 365
Initiate Action Plan Checked
800 Days Thinking About A ChangeActions for Date 10 - 800 Days Thinking Change
Date 11925 days before maturity date, if not within 365 days after closingMaturity Date925 Days BeforeDate 11 >= Closing Date + 365
Initiate Action Plan Checked
900 Days Don't SignActions for Date 11 - 900 Days Don't Sign
Date 12730 days before maturity date, if not within 365 days after closingMaturity Date730 Days BeforeDate 12 >= Closing Date + 365
Initiate Action Plan Checked
3 Year Check InActions for Date 12 - 3 Year Check In
Date 13675 days before maturity date, if not within 365 days after closingMaturity Date675 Days BeforeDate 13 >= Closing Date + 365
Initiate Action Plan Checked
1150 Days After - Check InActions for Date 13 - 1150 Days After Check In
Date 14625 days before maturity date, if not within 365 days after closingMaturity Date625 Days BeforeDate 14 >= Closing Date + 365
Initiate Action Plan Checked
1200 Days After - Rental PropertyActions for Date 14 - 1200 Days After Rental Property
Date 15475 days before maturity date, if not within 365 days after closingMaturity Date475 Days BeforeDate 15 >= Closing Date + 365
Initiate Action Plan Checked
1350 - Don't Sign That RenewalActions for Date 15 - 1350 - Don't Sign that Renewal
Date 16365 days before maturity dateMaturity Date365 Days BeforeMortgage Term >= 24
Initiate Action Plan Checked
4 Year Check InActions for Date 16 - 4 Year Check In
Date 17210 days before maturity dateMaturity Date210 Days BeforeInitiate Action Plan Checked7 Months Until RenewalActions for Date 17 - 7 Months until renewal
Date 18150 days before maturity dateMaturity Date150 Days BeforeInitiate Action Plan Checked5 Months Until RenewalActions for Date 18 - 5 Months until renewal
Date 1990 days before maturity dateMaturity Date90 Days BeforeInitiate Action Plan Checked3 Months Until RenewalActions for Date 19 - 3 Months until renewal

Related Articles

  1. BluMortgage Pre-Built Campaigns: Active Lead Campaign
  2. BluMortgage Pre-Built Campaigns: Send Online Application
  3. BluMortgage Pre-Built Campaigns: Pre-Approval Campaign
  4. BluMortgage Pre-Built Campaigns: Post-Close Drip Campaign
  5. How to Turn On and Off The Pre-Built BluMortgage Automations