BluMortgage Initiate Action Plan

BluMortgage Pre-Built Campaigns: Post-Close Drip Campaign

Your BluMortgage system comes with built-in campaigns to help you drive sales and increase customer retention without taking up your valuable time. The Initiate Action Plan is a post-close drip campaign. It's designed to help you stay in contact with your borrowers after they have closed their mortgage. This campaign will create an action plan (a set of dates) for the 5 years after their mortgage closing date. Your borrower will receive an email on those dates, increasing the likelihood that they will renew their mortgage with you.



How to Start and Test the Automation

  1. Log In: Access your Blue Mortgage CRM account.

  1. Ensure Workflows are active: Click the gear (⚙️) icon for settings then "Workflow Rules"

  1. Find Action Plan Workflows: Click on the "All Modules" dropdown and select  "Action Plans" to filter relevant workflows.

  1. Customize Workflows: Toggle specific communication dates on/off according to your preferences.

 

In order to test the action plan on a mortgage and make sure it's configured correctly, you can follow the following steps:

  1. Select Mortgage Deal: Choose a closed mortgage deal.

  1. Initiate Action Plan: Check the "Initiate Action Plan" box in the mortgage deal Overview and hit the check mark to save.

  1. Review Action Plan: Navigate down to the Action Plans section and click on it to examine the set of dates for email communications within the mortgage deal.

Please note: the Closing Date and Maturity Date fields must contain dates for the action plan to work.



Related Workflows

Workflow

What it Does

Blu014_MJ_CloseMortCreateActionPlan

This will create a set of dates between the mortgage closing date and maturity date. These dates will provide the blueprint for the rest of the workflows.

Actions for Date 1 – Thank you

Thank you email will be sent to the borrower.

Actions for Date 2 – 30 Days

An email to check-in with the borrower 30 days after their closing date.

Actions for Date 3 – 45 Days

The borrower will receive an email asking them if they have considered purchasing homeowner’s insurance.

Actions for Date 4 – 80 Days

An email to check-in with the borrower 80 days after their closing date.

Actions for Date 5 – 180 Days

An email to check-in with the borrower 6 months after their closing date.

Actions for Date 6 – 1 Year Check in

An email to check-in with the borrower 1 year after their closing date.

Actions for Date 7 – 450 Days Check In

An email to check-in with the borrower approx. 1 year and 3 months after their closing date.

Actions for Date 8 – 540 Days In

An email to check-in with the borrower 1.5 years after their closing date.

Actions for Date 9 – 2 Year Check In

An email check-in with the borrower 2 years after their closing date.

Actions for Date 10 – 800 Days Thinking Change

An email to check-in with the borrower approx. 2 years and 2 months after their closing date.

Actions for Date 11 – 900 Days Don’t Sign

An email to check-in with the borrower approx. 2.5 years after their closing date.

Actions for Date 12 – 3 Year Check In

An email to check-in with the borrower 3 years after their closing date.

Actions for Date 13 – 1150 Days After Check In

An email to check-in with the borrower approx. 3 years and 2 months after their closing date.

Actions for Date 14 – 1200 Days After Rental Property

The borrower will receive and email asking them if they have considered looking at investment/rental properties.

Actions for Date 15 – 1350 Don’t Sign That Renewal

An email to the borrower approx. 3 years and 8 months after their closing date to initiate the first reminder about renewing with you.

Actions for Date 16 – 4 Year Check In

An email check-in with the borrower 4 years after their closing date.

Actions for Date 17 – 7 Months Until Renewal

An email to the borrower 7 months before their maturity date to remind them to reach out to you to renew.

Actions for Date 18 – 5 Months Until Renewal

An email to the borrower 5 months before their maturity date to remind them to reach out to you to renew.

Actions for Date 19 – 3 Months Until Renewal

An email to the borrower 3 months before their maturity date to remind them to reach out to you to renew.


 Please note: If an email is scheduled after the maturity date, the system will automatically exclude the email. For example, the 4-year check in email will not be sent for a 3-year mortgage.

Also, if you select the Initiate Action Plan checkbox for an older deal, such as a mortgage that closed 2 years ago, the automation will start at the appropriate spot. For example, the borrower's next email will be the 2-year check in, not the initial "Thank you" email.


How to Stop the Automation

To stop this email campaign, you will need to delete the Action Plan. For instructions on how to delete the Action Plan, please view the above video tutorial and jump to the time 10:10 in the video.

If you move the Mortgage to the "Mortgage Closed - Do Not Market" stage or "Mortgage Lost" stage, the action plan will automatically be deleted and the automations will stop.