How to Send a Mass Email

How to Send a Mass Email

Introduction

This article describes how to send a mass email in Cloven CRM.

Please follow the steps below to send a mass email.

Step 1: Create an Email Template

Before sending a mass email, you need to create a template.

  1. Click the Setup icon (⚙️) in the top-right corner
  2. Go to Customization → Templates
  3. Click New Template
  4. Select the module:
    • Contacts (for general CRM)
    • Borrowers (for BluMortgage users)
  5. Click Next
  6. Choose Blank Template
  7. Fill in the required fields:
    • Template Name (e.g., Test)
    • Subject (e.g., Test Email)
    • Email Content (your message body)
  8. Under Save To, choose a folder (e.g., Public Email Templates)
  9. Click Save

Step 2: Go to the Module

  1. Navigate to the module where you want to send emails from:
    1. Contacts or
    2. Borrowers

Step 3: Select Records

  1. Choose a list view (e.g., All Borrowers)
  2. Select the records you want:
    1. You can select all records, or
    2. Filter based on criteria (e.g., Maturity Date this year)

Step 4: Start Mass Email

  1. Click the three dots (⋯) in the top-right corner
  2. Select Mass Email

Step 5: Configure the Email

  1. Choose your Email Template (e.g., Test)
  2. Confirm the Sender Email Address
  3. Verify recipients (selected records)

👉 Note: Each recipient will receive the email individually (not as a group email)

Step 6: Optional – Set Triggers

      You can track email activity such as:

    • Opens
    • Clicks
    • Bounces

      (Optional depending on your setup)

Step 7: Send the Email

  1. Click Send to send immediately

Step 8: Track Email Performance

After sending, you can review:

  • Delivery status
  • Open rates
  • Click activity

How to Use

For a detailed walk-through, please see the following video: