How to map DKIM & DMARC settings for BluMortgage

Mapping SPF, DKIM and DMARC Settings in your CRM

Authenticate Your Domain (DKIM, SPF & DMARC)

Introduction

Authenticating your email domain improves email deliverability and helps prevent messages sent from Cloven/Zoho CRM from being marked as spam. This process verifies that Zoho is authorized to send emails on behalf of your domain by configuring the required DNS records (DKIM, SPF, and DMARC).

If you need assistance, please contact support@bluroot.ca.

How to Authenticate Your Domain

Step 1 – Open Email Deliverability Settings

  1. Log in to your Zoho CRM account.
  2. Click the Settings (⚙️) icon.
  3. Under Channels, select Email.
  4. Click Email Deliverability.

Step 2 – Add Your Domain

If your domain has not yet been added:

  1. Click Add Domain.
  2. Enter your email address.
  3. Click Add Domain.
  4. Zoho will send a verification email to that address.
  5. Open the email, copy the verification code, and enter it in Zoho.
  6. Click Verify.

Your domain will now appear under Incomplete & Pending Authentication until the DNS records are configured.


Step 3 – Retrieve Your DNS Records

  1. Select your pending domain.
  2. Click Validate Records.

Zoho will display the DNS records that need to be added to your domain.


Step 4 – Access Your DNS Provider

Log in to your domain registrar or hosting provider (such as GoDaddy, Cloudflare, Squarespace, Namecheap, etc.) and open the DNS Management page for your domain.


Step 5 – Add the DKIM Record

Create a new TXT record.

Use the values provided by Zoho:

  • Type: TXT
  • Host / Name: Copy the DKIM selector shown in Zoho (do not include the trailing period if one is displayed).
  • Value: Copy the DKIM value exactly as provided by Zoho.
  • TTL: Leave the default value (30 minutes is recommended if available).


Step 6 – Update the SPF Record

SPF tells receiving mail servers that Zoho is authorized to send email from your domain.

If your domain does not already have an SPF record, create a new TXT record using the SPF value displayed in Zoho.

Typical settings:

  • Type: TXT
  • Host / Name: @
  • Value: Copy the SPF value provided by Zoho.
  • TTL: Default value.

Important:
If your domain already has an SPF record, do not create a second SPF record. Instead, update the existing SPF record by including the Zoho SPF value. Having multiple SPF records may cause email delivery issues.


DMARC provides additional protection against email spoofing and helps receiving mail servers decide how to handle messages that fail authentication.

If you don't already have a DMARC record, create a new TXT record with the following values:

  • Type: TXT
  • Host / Name: _dmarc
  • Value: v=DMARC1; p=none;

If you already have a DMARC policy configured, review it carefully before making any changes.


Step 8 – Wait for DNS Propagation

DNS changes are not always immediate.
Most domains update within a few minutes, but propagation may take up to 24-48 hours, depending on your DNS provider.


Step 9 – Validate the Records

After the DNS records have propagated:

  1. Return to Settings → Email → Email Deliverability.
  2. Click Validate Records.
  3. Once all records are detected successfully, your domain will move from Incomplete & Pending Authentication to Authenticated Domains.

This video will walk you through mapping your DKIM and DMARC settings with your web host and Zoho CRM.